"This is an opportunity to observe leadership at its finest. So if we can take a few of the things we learn back from this, we all will benefit. We observed Red Bull leadership and now military style leadership. They both show the value of great leadership from different points of view. "
— Dean Durling, President
"If you want people to perform as if you were around, everyone needs to understand the organizational values. Leaders need to regularly communicate and reward organizational values."
General Rick Hillier,(Canada, Retired, Memorial University of Newfoundland)